Checklist for your Retail Business Website

Give your users a great Customer Experience (CX) with your website, here is a checklist of key elements every online retail store website must have

Retail Business Website Development-FTS Global

·         List the brands and products you sell. Listing your brands enables you to be found by local consumers searching for the brands you sell.


  • Have a call to action that invites the visitor to opt into your e-mail program and automatically send an offer to everyone who signs up to nurture prospects.
  • Having links to your social media channels provides your customers insights with your digital presence.
  • Have a blog and update its content regularly will make your buyers come back to learn about latest trends in turn.
  • Clearly state your location, hours and contact information.
  • Think of your website as a window and display professional photographs of your store that brand you favourably.
  • Make sure your site looks great on all screens, especially mobile devices (site visits from mobile devices now account for 28% of all web traffic).
  • Consider posting your key inventory as an online catalogue. This allows you to be found by local consumers searching the web with the intent to buy online from a web merchant and provides them with the alternative to buy locally from you.

Develop a Game App

Mobile apps have changed the way we looked at the world. Many apps have simplified our daily tasks and have helped us to keep a tab on them too. However, there exists a fun category of apps too where people can learn, educate and enjoy as well. The game apps are catching pace with time, so much so that they’re all set leave behind the PC and Console games.


One may find it an enticing opportunity to develop their own game app and enter the market. It sounds easy but without effective engineering and a sound marketing strategy, your app may fall prey to failure.


A game app development process is similar to any other mobile app development except for the fact that a game app has to be designed in a way that user enticed and attracted to the app. The games like online Rummy doesn’t let user off the hook till the end of the game. Only such addictive apps make it through the bottleneck competition in the market.


Here we are explaining about how to develop a game app in 9 easy steps through this visual infographic. Hope you find it helpful.

9 Steps to develop game app

Effective ways to Improve Business Efficiency

Running your Business Smoothly? Having the work done without much pain and without much gain!

Growth walks on the shoulders of efficiency. High growth targets needs smooth and efficient processes.

Happens, that sometimes that we get hung up on some mundane, unavoidable and time consuming tasks,

  • Time consuming Re-work
  • Manual tracking and monitoring
  • Horrendous conflict management in the time of need

And in between all this, all we aspire to do is to DELIVER – To provide VALUE to our customers.

We all can overcome these issues! Focus on improving the efficiency of your business. Follows; some of the growth Hack tips to help you there:

  1. Structure: Yes, structure is your answer! “Stick with the process that is established”. Things go more smoothly if we stick to the process we started with. This helps you avoid curtailing re-work.


Setting Goals and deadlines are critical to the outcome of any project or task. If not set in a realistic timeframe and managed well they will become a major source of stress. Plan, plan and schedule your time and resources at best before starting the execution.

  1. A task at a time: It gives you Focus. Focus leads to better efficiency with your acumen. We tend to stay swirled in the notion of “Multi-tasking”, which tends you lead you into delays because of the overheads involved. Work till completion to attain closure with maximum efficiency.


People multi-tasking perceive being more productive by the multiple number things they work on – this gives them emotional satisfaction but eventually are less productive, be at work, be at fun, or relaxation.


  1. Use a Task/Work Management Software: Keeping the track of multiple projects at a time can lead to inefficient workflow.


A task management software like Trello for a team helps you to designate tasks diligently. It helps everyone sustain focus on their core skills and track the goals and the progress of tasks at one place while avoiding the hassles of running through multiple documents at multiple places.


  1. An effective Feedback system: Encourage your employee to provide feedback. Use of efficient system in place allows you to monitor the concerns of the audience and address each one explicitly. Software like Chairlift, helps you collect real-time 360 degree feedback.

It’s important to strive for efficiency, you’ll be able to monitor what is working and what isn’t, and improve your business efficiency—all the while continuing to grow and strengthen your business.

5 Reason Why Small Retail Businesses Need a Website

Online shoppers disrupting the retail – Technology adoption is changing how the sales are done.

Even if you are a brick-and-motor speciality store, a good website helps you escalate your growth than ever. It helps you bring your cater both your prospective and an existing buyer. It makes you easily locatable. Be it a prospective or an existing buyer, the user may be able to locate your store through search engines. Additionally, a prospective buyer will almost always vet your store by checking out your website prior to physically visiting it even if they first learn about it through word of mouth, walking by or any of your marketing efforts.

Therefore, it is essential that a brick-and-mortar retailer has a website that impresses prospects and conveys their store’s unique brand and value proposition. A good website will make you seem modern and easy to do business with. Consider these five reasons before deciding.

First Impression Matters

We live in a world where people Google before buying anything, and read reviews and compare articles. A business needs to present itself well. Buyers can be judging and making decisions whether or not to make a purchase from you. A good website design makes you look more modern and also the buyers can look up if you have what they want and also you get their reviews, which can further help you to improve your business.

Your Customers Are Already Online

Most consumers are already shopping and searching for products online. If your store isn’t ecommerce enabled, it is behind your competition. 23000 shoppers from 25 countries were surveyed by PWC global, 54% of them buy products online, 34% agree that they will use mobile phone as the main purchase tool, and 67% say that either reading or writing social media reviews and comments influences their online shopping behavior.

Check out to know the mobile marketing strategies to handle the mobile phone shopper’s crowd.

Window Shopping Isn’t the Same

Strolling down your local Main Street isn’t the only way people check out stores and other small businesses nowadays. With routine visits to Yahoo YHOO +29.33%, Bing, Google, Yelp and other online sites, customers are constantly seeking where they plan to make their next purchases. Make sure your business is well represented on these sites by first and foremost, having a website – but by also being represented among each of the online search engines, review sites and other online spots your business may be considered for customer review. Beyond having your URL address available, also be sure your street address, phone number and email is easily visible. Social media links can’t hurt, either, but only include these if you are actually active on social media.

Some Items Are Just Easier Online

There are some items that are simply a lot easier to buy and sell online. Just ask Staples, which has seen good growth in ecommerce, but is closing 255 stores over the next couple of years. If an item is something that is consumed, like paper, pens, or other office supplies, it can be a lot easier to order online. There are also so-called long-tail items that are much easier to find online.

Customer Service

Finally, consider the opportunity to provide better customer service. An online store can be a great extension to a retailer’s customer service offering, adding to the customer service already provided in store or over the phone. An online store can offer a frequently-asked-questions section helping the shoppers find solutions to their problems even after regular store hours. This even helps you gain more trust from a customer while providing informed services. Some online retailers are even using live chat to engage and providing assistance to their customer round the clock with the ease at just a click away.

Mobile Application Development Companies in India, the United States and the United Kingdom

“Mobile is the future of Software Development” – Google’s Eric Schmidt.

Usage of mobile phones has increased in the past year. India stands second in the world, in the number of active mobile phones. Today, out of the 6 billion mobile phones in the world, close to 1 billion is being used in India. This comes to about 70% of our current population. Every month sees an increase of around 6 million subscribers. That, in fact, is a lot of numbers.

With the decrease in the data charges and the price of smartphones, and with the increase in the mobile internet and smartphone penetration rates, mobile app development market is expected to have a value of Rs 2,700 crore by 2016. Every month, Indians download 100 million apps. Mobile apps have become a part of Indian life. A need of 300,000 more mobile app developers is predicted for the next five years.

USA and United Kingdom, where the usability of mobile apps is very high, has seen some of the top product based mobile app development companies growing to next level because of surging demand.

Reach & Traffic Values
Number of unique U.S. visitors to Facebook app on iOS 47.25m
Number of unique U.S. visitors to Google Play app on Android 72.25m
Monthly social media minutes spent on Facebook in U.S. 230


Though the growth of mobility solutions is good, still the mobile application developers face problems. Many handsets, including those from China, sold in the country compel the application developers to make large investments in testing the application across varities of handset models. They have to develop applications for all major mobile apps development platforms, from J2ME to iPhone. But it is taken as an opportunity by the entrepreneurial Indian developers. They are becoming world experts in cross-platform apps in the mobile apps development sector.

As a business strategy, organizations worldwide is outsourcing their mobile apps requirements to companies in India the mobile app development companies in India are proving their mettle in this sector.

Wrapping up

Mobile app development industry is evolving technologically at a rapid pace. There will be important consolidations and partnerships that will enable all round rapid development in the industry. The industry is expected to be worth 77 Billion in revenue by the year 2017. There will be stress on data collection, management and data analytics which will provide necessary information to key decision makers. There are not going to be any big surprises and in general, these trends will define and shape the mobile app landscape.

How Do You Maximize Your Mobile Marketing Strategy

By 2018, over one-third of consumers worldwide, or more than 2.56 billion people, will use smartphones. Inexpensive smartphones are opening new opportunities for marketing and commerce in emerging markets where many consumers previously had no access to the internet. Meanwhile, in mature, established markets, smartphones are quickly shifting the paradigm for consumer media usage and impressing the need for marketers to become more mobile-centric.  If your brand’s mobile strategy could use a boost, the tips below can help ensure that your brand is optimally positioned.

      1) Be concise and use keywords.

Mobile devices have small screen which means words should be used sparingly. Cluttered and crowded ads will just drive users to scroll past. When it comes to mobile, it’s best to keep things simple.

Most people only associate keyword strategy with content marketing. In reality, you need to be just as concerned about proper keyword usage and strategy with mobile marketing. Remember to keep your keyword phrases small, utilizing no more than three.

       2) Prioritize sales and special offers.

In developing your mobile strategy, it is important to keep in mind that you have a very limited window of opportunity for catching the attention of your prospects. Among the best ways to do this is including sales and special offers first on your mobilesite. Including an opt-in that allows your users to receive alerts when you have new offers can help boost your response rates even further.

        3) Optimize for local.

Statistics indicate that the majority of shopping occurs within a 10-mile radius of a consumer’s home. Hyperlocalized marketing is based on a combination of big data analytic tools and IP geolocation technology to leverage social data insights and location data. As a result, it is possible to provide your customers with information that is uniquely relevant, personalized and highly targeted.

        4) Be compatible.

Consumers today use a broad range of mobile devices, and you never know which specific type of device a customer will be using. For this reason, it is imperative to ensure that your mobile marketing materials are compatible with all mobile devices. Additionally, it is vital to make certain that your materials are updated whenever a new device is released.

        5) Mobile website or app?

Many companies rush forward and create an app just because their competitors have one. But not every company needs an app. Often a mobile-optimized site will meet most requirements. Mobile apps, however, generally allow for more creativity, and better interaction with your targeted users.

        6) Know your buyer persona.

Use analytics to understand how your target audiences are using mobile. Are they transacting or using it to gather information? Are they mostly on Android or iOS; smartphones or tablets? Translating this data to your IT will help them make the right decisions and prioritize development plans.

The type of audience you’re hoping to reach should influence the kind of mobile ads you use. Are they gamers? Then try taking advantage of in-game ads. Are they young and tech-savvy? Mobile Facebook Promoted Posts might be more likely to get their attention.

        7) Know your competitors.

Download your competitor’s apps. Not just you, but everyone on your team should get to know what’s out there and how the competition operates. Not only will you get some ideas, you will find out what they are not doing well which will give you an opportunity to identity ways to beat them.

        8) Experiment with different strategies and benchmark your results.

There’s a lot of room for experimentation when it comes to mobile marketing. Don’t be afraid to test out some ad extensions with your AdWords Enhanced Campaigns – try the Google Offers ad extension, or the click-to-call extension, and see how they work for you.

Experimenting is great, but there’s no point in trying new techniques if you’re not tracking your results to see what works and what doesn’t. Try the AdWords Grader, to see how your mobile PPC ads are performing.

World Internet Security Market Is Expected to Reach $46.5 Billion by 2021

Opportunities, Growth, and Forecast, 2014–2021, the world Internet security market is expected to garner $46.5 billion by 2021, registering a CAGR of 8.4% from 2016 to 2021. The market is driven by the huge demand for Internet security software solutions due to the increasing number of cyber-attacks and the adoption of cloud-based Internet security systems.

Increasing use of Internet-based applications across various sectors, such as education, government, retail, IT & telecommunications, BFSI and others, make them prone to virus and spam attacks. According to McAfee, in 2014, cybercrimes, such as unethical hacking, botnets, distributed denial of services (DDoS), malware, spyware, spams, viruses, and other threats, caused a loss of $400 billion, worldwide. Increasing incidence of security threats is one of the major factors fueling the growth of the Internet security market.

The world Internet security market is segmented into product & services, technology, application, and geography. Based on product & services, the market is segmented into software, hardware, and services. In 2015, the software security solutions segment accounted for around 74.8% of the overall revenue, owing to the widespread adoption of these software solutions among individual & corporate users. However, industry leaders, such as Intel, HP, and Symantec, have heavily invested to develop cloud-based security solutions. Therefore, services segment is expected to grow at the highest CAGR of 23.6% during the forecast period.

Based on technology, the report segments the market into authentication, access control technology, content filtering technology, and cryptography (encryption) technology. Authentication technology segment dominated the market in 2015, accounting for more than 40% market share. Authentication technologies are used in single sign-on like password-based logins as well as complex systems, such as tokens, public-key certificates, and even biometrics.

Based on applications, the market is segmented into BFSI, retail, IT & telecommunications, government, manufacturing, education, aerospace, defense & intelligence, and others. In 2015, BFSI was the highest revenue-generating segment in terms of revenue. The education sector is expected to grow rapidly, registering a CAGR of 14.3% during the forecast period.

Key findings of the study:
– Among the key application sectors, Education is expected to exhibit highest growth over the forecast period
– The Asia-Pacific region is forecast to be the most lucrative market, both in terms of size and growth
– Internet security services would witness the fastest growth over the forecast period
– Favorable regulations & policies along with proactive e-commerce & e-governance initiatives have fostered the growth of the world Internet security market.

Market players have adopted product launch, partnership, and acquisitions as their key strategies to improve their market foothold and enhance their product portfolio. The prominent companies profiled in this report include Symantec Corporation, Intel Corporation, Hewlett Packard (HP) Company, Cisco Systems Inc., IBM Corporation, Microsoft Corporation, Kaspersky Labs, and Dell Inc.

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5 real reasons why startups fail!

The immediate reaction once you know that you are in the phase of failing is to jump ship and head towards the first exit and disappear for a few years. This may arise due to the amount of money put into the startup that could have been used for lets say, having a fantastic time with family and friends, buying more property or simply relax till the end. What the heck is the end anyway?

From my point of view, we are not that breed. We come from a different lineage. We cannot stop when it’s not hot. We need to move and make it happen. It maybe an addiction, but it is you see. It is the core of what we were put on earth for.

To make a difference, no matter what. If anyone reads this and says that they failed, I say that it isn’t true. Why? Because, this is how it is supposed to be. Everything, the earth, stars, planets, rocks, the old man and the sea and your blooming business, is supposed to be in this state at this given point of time.

Your life is like a rubix cube. You will not understand it halfway, but because of natural algorithms, it was already set in play millions of years ago and again, you must understand it all comes right in the end. The following line maybe difficult to understand, but you will, when it is time – “Walk the path, don’t think it, it will guide you. Once you start thinking then resistance emerges and you will go astray”.

Now that we have digressed, we need to reel back to the 5 real points of why startups fail:

No market – You need to understand that there has to be a whole lot of research that goes into finding out how and why you will succeed in the market. (Read Lean Startup)
Lack of ownership – You cannot have a full fledged business and start a start up. That is just totally insane. You need to jump into a start up and stay there until you succeed or fail. No safety nets please, except for a money cushion.
No cash – Do not get an office if you don’t need one. Get an office and the works through the income that you earn from the business. Even then if you don’t need one, don’t get it. Overheads are like, you trying to kill yourself and acting stupid about it.
Hire the wrong team – Don’t hire a team if you don’t need one right away. Once you hire, then you must hire a resource who takes over that particular responsibility completely, and they should do it much better than you can. You should not be there to guide them except in the beginning.
Do it all yourself – Remember you cannot do it all yourself. It is a good thing that you know how to, but that’s not the way to go. I remember that I tried to work all departments even though I hired resources. It just isn’t right because you really need to learn the art of delegating work and responsibility. The question arises that if something is delegated then what if the person doesn’t really do the job? This was something I battled the first time, but like I mentioned before, it all comes right in the end. Few bumps ahead initially and the road becomes smooth.